неділю, 10 березня 2013 р.


cartoon credit: http://klaustoon.wordpress.com/category/pritzker-prize/
First let me extend my sincere congratulations to SANAA on the announcement that they will recieve the Pritzker.
One of the first things I did after I learned the news was to type in SANAA into Google to find out something more about them. I already know their work very well, but what about Kazuyo Sejima and Ryue Nishizawa? how did they become so famous? How did they do it? One thing I knew was that success leaves clues and I was intent on finding out.
My guiding question: what can we learn from these two?
Here is what I found:
1. Ryue will be only 44 years old when he receives the Pritzker. That's perhaps the youngest to ever receive the prize. He has beaten out some of the heavy weights who have been around on the waiting list for a long time, including Peter Eisenman, Daniel Libeskind, Steven Holl, and even his former boss Toyo Ito. How did he do it?
First he worked for a famous architect while he was in school. An invaluable credential needed to become a famous architect yourself. Almost every famous architects have learned the trade under a master. Ryue did this early in his academic career. Both he and Kazuyo apprenticed under Toyo Ito. When Kazuyo started up her own firm, he had the good sense to go off and work for her too. Another good reason to work for a famous architect; You will meet people who could become your future partner there.
Secondly he read my blog and took it to heart. When he felt the need to break out on his own he was able to be open and coachable. He must have understood at some point in his decision making process that to unite & conquer was better the one man against the world philosophy. He accepted the offer to partner up with Kazuyo where they were able to achieve much more together than apart.
2. We can see that there is some truth to Jeffery Kipnis' observation on the development stages of a famous architect. SANAA's history is but a variation on it.
  • STAGE ONE [unbuilt break through projects]: Although SANAA's break through came with multiple projects that were actually all built. They definitely had a break through stage where they were getting published a lot and it attracted the attention of just the architectural community.
  • STAGE TWO [Exhibitions]: we can see after 1993 the office was inundated with not just exhibitions but also awards. I would argue that stage two is as much about awards as it is about exhibition. Largely speaking, its about being recognized by outside entities: amassing symbolic capital. You will see that this also includes invitations to lecture and/or teach at renowned collages and universities as well. An invitation to teach at Harvard is pretty much a status symbol that every famous architect receives when they near or cross the line into fame.
  • STAGE THREE [a seminal built project]: Again, SANAA were never paper architects at any points in their      careers unlike Peter Eisenman, or Zaha Hadid, so their work has always combined artistic, pragmatic and intellectual elements from the very beginning and then matured over time. However, one could point to the O-museum as a significant commission that gave them the opportunity to develop these elements in their work more freely.
3. SANAA remained true to themselves. In a climate where most firms kind of rush to follow the latest fad, they rely focused on becoming experts on their own way of doing things. Now that the climate is such that bombastic architecture is associated with the greed and excess that caused the financial crisis, the Pritzker committee is now turning its focus in the opposite direction which is just where SANAA happens to be.
4. And most importantly did you check out Kazuyo Sejima's eye wear. This lady paid attention to her glasses and her clothes and that's no joke.
Conrad Newel

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